Project Leasing

Form Retail Advisors has pre-leased more than two million square feet of retail space. We understand the many challenges a developer faces when putting together a development and have extensive experience securing pre-lease requirements and meeting financing requirements within required time lines.

Project leasing requires a thorough understanding of what drives retailer decision making, how to appeal to prospective retailers and how to negotiate the complicated standard offers that sophisticated retailers require.

We take pride in becoming an integral part of your team, and working with developers and their consultants at the outset to ensure that the planned development meets market demand.

The process of assembling the cast of tenants that make up a grocery anchored shopping centre differs significantly than other type of retail developments.

Mixed-use developments typically require compromises that can negatively impact retail lease rates and residential values when poorly designed.

Form Retail has successfully orchestrated a number of power centre leasing programs and thoroughly understands the nuances of creating a project that works.

Project leasing includes:

Project Planning

  • Project feasibility analysis
  • Merchandising tenant mix
  • Market competition and shopping pattern assessment
  • Project layout and design recommendations
  • Rental rate assessment and pro forma expectations
  • Branding and marketing materials

Marketing And Lease Negotiations

  • Secure anchor tenancies
  • Leasing strategy implementation
  • Tenant negotiations management
  • Detailed leasing reports
  • Regular leasing meetings